Mission & Priorities
The mission of Certified Financial Planner Board of Standards, Inc. (CFP Board) is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning.
Our Strategic Priorities
To give focus to CFP Board’s work to further its mission, CFP Board’s Board of Directors and executive leadership team develop multi-year strategic plans for the organization’s operations, built around a framework of strategic priorities. The collaborative development of the plan aligns CFP Board’s governance and policies with the operations of CFP Board.
2022–2026 Strategic Priorities
- Standards & Certification: CFP Board sets, administers and enforces certification standards that warrant public trust.
- Access: CFP Board expands access to competent and ethical financial planners by increasing the number and diversity of CFP® professionals.
- Awareness: CFP Board increases awareness of CFP® certification as the must-have financial planner credential for consumers and advisors.
- Community & Regulatory Engagement: CFP Board engages the financial advice ecosystem to advance the financial planner profession and influences policy for the benefit of the public.
- Workforce: CFP Board develops a sustainable and diverse financial planner workforce.
2017–2021 Strategic Priorities
- Growing Awareness of CFP® certification as the recognized standard for competent and ethical financial planners and of financial planning as an attractive career choice;
- Expanding Access to competent and ethical financial planning by increasing the number and diversity of CFP® professionals, and delivery of pro bono financial advice to underserved communities;
- Assuring Accountability by holding CFP® professionals to rigorous standards, recognition of financial planning as a profession, and effective oversight of financial planners and;
- Serving as the respected Authority for the profession by setting standards, certifying financial planners, and by advancing the Center for Financial Planning.