CFP Board Database to Help Consumers Find CFP® Professionals is Available on Nasdaq.com

WASHINGTON, DC, January 27, 2010 – Certified Financial Planner Board of Standards, Inc. (CFP Board) announced that, beginning today, The NASDAQ Stock Market is offering CFP Board’s searchable listings of CERTIFIED FINANCIAL PLANNER™ professionals on its web site, http://www.nasdaq.com/advisor/directory.aspx, which has more than 23 million unique visitors annually.

Visitors to NASDAQ.com can search a nationwide database of more than 60,000 CERTIFIED FINANCIAL PLANNER™ professionals by geographic radius or by name. The CFP® practitioner listings reside in NASDAQ’s Financial Advisor Search, which provides comprehensive retirement strategies for consumers at different life stages.

“This development reflects the core mission of Certified Financial Planner Board of Standards, Inc., which is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning,” said Kevin R. Keller, CEO of CFP Board. “With its millions of financially-oriented visitors, NASDAQ.com will be an ideal avenue for providing the public with access to competent and ethical financial planners.”

“This search function will allow users to easily locate and connect with financial planners who meet and maintain CFP Board’s exacting standards,” said NASDAQ OMX Vice President Bruce Hashim. “This enhancement to NASDAQ.com is an example of our commitment to provide investors and consumers easy access to vital information.”

The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 60,000 individuals to use these marks in the United States. For more about CFP Board, visit www.CFP.net.

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CFP® - The Recognized Standard of Excellence in Personal Financial Planning