Diego A. Verdugo, CFP®

Diego Verdugo is a first-generation, bicultural and bilingual immigrant from Sonora, Mexico. After becoming the first in his family to obtain an undergraduate degree, Diego entered the financial services industry by joining Principal. As Managing Director, he provides leadership, operational and consulting support to financial advisors. He co-leads his region’s recruiting, retention and professional development efforts; serves as an internal Investment Specialist; and has his own practice serving business owners, families and professionals.

Diego is actively involved in several nonprofit organizations, including Junior Achievement of Arizona, the Association of Latino Professionals for America (ALPFA) and the Arizona Hispanic Chamber of Commerce. He is an advocate for financial literacy, focusing on closing the financial knowledge and wealth gaps in underrepresented and low-income communities. Diego was recognized by InvestmentNews in 2020 as a member of its prestigious 40 Under 40 program and on the publication’s inaugural Hot List in 2023.

Diego lives in Phoenix with his wife and two daughters. In addition to his successful career in financial services, Diego is a proud business owner, investor and entrepreneur. He holds a B.A. in Economics, Business and Spanish from Cornell College.